1.1. What an AI model is, and what different models do inside a process

Before discussing agents, sellers need a working definition of a model.

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1. AI foundations for selling processes

A Noxus seller does not need to become an ML engineer.

1.2. How generative models produce output, and where hallucination comes from

To sell generative AI credibly, you need a basic mental model of what happens when an LLM answers a question.